CONTEXT

The ADAPT I + D Project will pursue to two of the most important employers and, at the same time, the mayor unemployment rate in Jaén, the olive sector and the traditional commerce, with the object to favouring the adaptability, consolidation and labour integration of those who have difficulty in being integrated or reintegrated into a labour market like women and men over 45, through the development of more flexible and effective forms of work organisation and support services.

The Project will fall upon the adaptability of firms to the new forms of work organisation and social responsibility, specially concerning to flexibility, equality, conciliation, technology and I + D. Through a complete socioeconomic analysis of the territory and both sectors of activity, and an exhaustive study of the secondary sources, we know that both areas, due to different reasons (shopping mall competitivity, timetable, OCM reforms, new foodstuffs, etc), have to carry out a complete restructuration and adaptation to new technologies and I + D.

From the 'European Strategy for Employment' we will anticipate the changes related to more and betters jobs by providing workers with the tools required for setting up in business and for the identification and exploitation of new possibilities for employment. On the other hand, we will help to SMEs to face up to these changes without 'traumatisms' that will affect negatively to employment and social responsibility. In accordance with this fact, the proposed activities are a specific Training Insertion Itinerary (Support Service to Adaptability) for those who have difficulty in being integrated or reintegrated into a labour market, for example, women and men over 45; a Training Course based on the new technologies; a Support Programme for SMEs refering to new technologies and social responsibility; a Technology Transference Programme that will indicate us which are the new professional profiles demanded and, of course, an important Sensitizing and Conciliation Programme to promove the social responsibility of SMEs, equality and the need of knowledge and application of technologies. All the rest of the activities have no sense without this last programme. A continuous evaluation process of the actions, with the participation of the local beneficiaries, will allow to fit the contents and focus the actions to the needs and evolution of the employment policies and beneficiaries' needs. The field of activity will be regional although some actions will be developed in determinated municipalities due to their innovatory character. The project will be aimed at a population of 70.000 workers.

The AD, through his members' experience, knows how to organise a project involving the participating actors in making decisions. The triple organisation level (Board of Management, Technical Committee, Management Meeting) must guarantee this necessary participation commitment in making decisions about the project. All the members of the AD will be represented in this organizative system and will be a full member. The definitive agreement signed by all the participants will include the exact terms and it will be put at Authorities' and Public Opinion's disposal. The socioeconomic general and local agents' network is included in this system to pick up suggestions and proposals. The Evaluation System will guarantee the active participation of all the members involved.

The AD, through his members' experience, knows how to organise a proyect involving the participating actors in making decisions. The triple organisation level (Board of Management, Technical Commitee, Management Meeting) must guarantee this necessary participation commitment in making decisions about the project. All the members of the AD will be represented in this organizative system and will be a full member. The definitive agreement signed by all the participants will include the exact terms and it will be put at Authorities' and Public Opinion's disposal. The socioeconomic general and local agents' network is included in this system to pick up suggestions and proposals. The Evaluation System will guarantee the active participation of all the members involved.